I❥SF | The General Store



When I lived in the Outer Sunset, it was at the crossroads of 46th and Judah, the second to last stop on the N-line before San Francisco fall’s off into the Pacific. Wedged between Golden Gate Park and Ocean Beach, the Outer Sunset was the perfect landing pad for someone fresh out of a small town. Populated largely by families and surfers, it’s a quiet neighborhood with a smattering cute restaurants and coffee shops, like the illustrious Trouble Coffee, whose excellent coffee I subsisted on that first cold, foggy summer. I’d snag a cup to warm my insides, and retreat into the lovely little alcove that is General Store to keep out of the mist.




Offering a host of beautifully and simply designed objects, General Store started out as a design collective originally founded by Serena Mitnik-Miller and Mason St. Peter. It opened it’s doors to the Outer Sunset in 2010 and opened a second location in Venice Beach in 2012. Both locations carry a selection of beautifully curated items, from both local artisans and vintage sources.



So many little treasures live between these walls, and the garden space in the backyard would be the perfect place to enjoy a cup of Trouble and flip through a print copy of Tiny Atlas Quarterly. Hop off the N-Line at 46th and find your way to this place, or check out their online store for a gold mine of goodies.

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